Adexen Recruits : Marketing Analyst Ref NGA0461

Adexen supports local and foreign companies to structure and develop their local organization by integrating the appropriate personnel. Adexen provides an executive search department to recruit expatriates, repatriates and highly qualified local profiles who can enhance local management teams and help develop local businesses. Marketing Analyst Postuler en ligne Job reference n°: NGA0461 Secteur: Logistique et transport - Nigeria - Afrique de l'ouest Fonction: Marketing Notre client Adexen recruitment Agency is mandated by a leading shipping company. The Company is for a Marketing Analyst for its Lagos Office. Description du poste The Marketing Analyst will be responsible for: Providing insights & information (by research / survey) regarding market conditions, changes in the market that might affect sales, competitors & customers in order to support business decisions and in measuring performance; inclusive of advising management on how services should be packaged, marketed, distributed & priced. He or She will help plan promotional programs by analyzing information about company past sales, predict trend or future sales and also assist in internal systems issues from time to time Responsabilités * Analyze marketing metrics for identifying effect – cause relationships between financial outcomes & marketing actions to raise profitability * Design research projects which answer particular business questions * Conduct market research to determine & understand customer needs, evaluate market penetration and analyze competitors * Manage segmentation, positioning exercises and targeting as required * Perform customer satisfaction survey and compile results reports * Provide analysis of all sales activities * Conduct industry analysis: Technological, Social, Political & Economical * Work with General Manager & Commercial Manager in identifying marketing opportunities * Integrate market research information with the company system to develop new leads Qualification et experience * Minimum of 3 years experience in a similar or related position, in the logistics sector * Minimum of a B.Sc or HND degree in Marketing, Finance or related field from a recognized University or Polytechnic, an MBA will be of great advantage. * Exceptional knowledge of sales, business and marketing processes * Excellent business reporting, project management and writing skills * Strong business acumen, analytical, problem solving, data manipulation and management skills * Must be able to contribute to planning and strategic thinking * Effective time management & organizational skills * Must be able to develop effectual relationships and operate with senior management * Excellent computer skills that include reporting software and business intelligence Must be willing to travel when required Apply Here